Settings

Fine-tune how events are built and delivered with a handful of no-code settings.

What's inside

• Content ID preference

  Choose whether content IDs use the variant ID (recommended) or the product ID, to match your TikTok catalog.

• Custom click events

  Fire events when visitors click an element you target with a CSS selector — no code required.

• Timezone

  Set your store timezone so dashboard counts and reports align with your day.

• Advanced matching

  Toggle SHA-256 hashing of email, phone and external ID per parameter to improve match quality.