Events tracked

The app tracks the six standard TikTok events across the shopping journey. Each can be toggled per pixel.

What's inside

• PageView

  Fires when a visitor loads a tracked page.

• ViewContent

  Fires when a product page is viewed.

• AddToCart

  Fires when an item is added to the cart.

• InitiateCheckout

  Fires when a customer starts checkout.

• AddPaymentInfo

  Fires when payment information is entered.

• Purchase

  Fires when an order is completed — server-side for COD and external checkout.