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TikTok Pixel & CAPI Documentation

Getting started

You can be tracking in a few minutes. Install the app, enable the embed, add a pixel, and verify your events.

Steps

  1. 1

    Install the app

    Add TikTok Pixel & CAPI from the Shopify App Store and open it from your Shopify admin — there is no separate account to create.

  2. 2

    Enable the theme app embed

    In your theme editor, turn on the TikTok Pixel & CAPI app embed so the browser pixel can load on your storefront.

  3. 3

    Add your first pixel

    Enter your TikTok pixel ID and, for server-side tracking, your access token, then choose the pages and events to track.

  4. 4

    Activate the pixel

    Toggle the pixel active so it begins firing browser and server-side events.

  5. 5

    Verify with TikTok tools

    Use the TikTok Pixel Helper and Events Manager to confirm events arrive and deduplicate correctly.

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