TikTok Pixel & CAPI Documentation

Overview

TikTok Pixel & CAPI connects your Shopify store to TikTok for conversion tracking and ad attribution. It fires a browser-side TikTok pixel and sends matching server-side Conversion API events, sharing one event ID so TikTok deduplicates them — capturing conversions even past ad blockers and on COD or external checkouts. The app is free and fully embedded in Shopify admin.

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Getting started

You can be tracking in a few minutes. Install the app, enable the embed, add a pixel, and verify your events.

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Add a pixel

Each pixel is configured independently, so you can run several pixels with different settings from one app.

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Events tracked

The app tracks the six standard TikTok events across the shopping journey. Each can be toggled per pixel.

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Server-side CAPI & deduplication

Dual delivery sends each event from both the browser and your server, then relies on a shared event ID for accurate counting.

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External checkout & COD

When checkout happens off your storefront — Cash on Delivery or a third party like TikTok Shop — the browser pixel cannot fire a Purchase, so the app handles it server-side.

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Settings

Fine-tune how events are built and delivered with a handful of no-code settings.

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Verifying & troubleshooting

Confirm events are arriving and deduplicating, and use the Reports page to diagnose anything that is not.

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