Add a pixel
Each pixel is configured independently, so you can run several pixels with different settings from one app.
What's inside
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Pixel ID
Your TikTok pixel ID from TikTok Events Manager — this powers the browser pixel.
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Pixel name
A label to help you tell multiple pixels apart in the dashboard.
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Access token
A TikTok access token generated in Events Manager, required to send server-side Conversion API events.
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Test event code
An optional code that routes events to an isolated test stream while you validate the setup.
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Tracked pages & events
Choose all pages or selected page types, and toggle individual events on or off.
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Active toggle
Enable or pause the pixel at any time without deleting its configuration.
The browser pixel needs only the pixel ID; add the access token to unlock server-side CAPI tracking.
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