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TikTok Pixel & CAPI Documentation

Add a pixel

Each pixel is configured independently, so you can run several pixels with different settings from one app.

What's inside

  • Pixel ID

    Your TikTok pixel ID from TikTok Events Manager — this powers the browser pixel.

  • Pixel name

    A label to help you tell multiple pixels apart in the dashboard.

  • Access token

    A TikTok access token generated in Events Manager, required to send server-side Conversion API events.

  • Test event code

    An optional code that routes events to an isolated test stream while you validate the setup.

  • Tracked pages & events

    Choose all pages or selected page types, and toggle individual events on or off.

  • Active toggle

    Enable or pause the pixel at any time without deleting its configuration.

The browser pixel needs only the pixel ID; add the access token to unlock server-side CAPI tracking.

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