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TikTok Pixel & CAPI Documentation

Overview

TikTok Pixel & CAPI connects your Shopify store to TikTok for conversion tracking and ad attribution. It fires a browser-side TikTok pixel and sends matching server-side Conversion API events, sharing one event ID so TikTok deduplicates them — capturing conversions even past ad blockers and on COD or external checkouts. The app is free and fully embedded in Shopify admin.

What's inside

  • Dual delivery

    Browser pixel and server-side CAPI for every event.

  • Deduplication

    A shared event ID lets TikTok count each conversion once.

  • External checkout

    Server-side Purchase for COD and TikTok Shop orders.

  • Free & embedded

    No billing and no external login — it lives in Shopify admin.

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