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TikTok Pixel & CAPI Documentation

External checkout & COD

When checkout happens off your storefront — Cash on Delivery or a third party like TikTok Shop — the browser pixel cannot fire a Purchase, so the app handles it server-side.

What's inside

  • External checkout support toggle

    Enable server-side Purchase tracking for COD and third-party checkouts in settings.

  • orders/paid webhook

    The Purchase event is fired from Shopify's orders/paid webhook when the order is marked paid.

  • Accurate attribution

    Every paid order is sent to TikTok, even though the shopper never reached your thank-you page.

This is the most reliable way to track conversions for COD-first stores and TikTok Shop sellers.

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