TikTok Pixel & CAPI Documentation
External checkout & COD
When checkout happens off your storefront — Cash on Delivery or a third party like TikTok Shop — the browser pixel cannot fire a Purchase, so the app handles it server-side.
What's inside
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External checkout support toggle
Enable server-side Purchase tracking for COD and third-party checkouts in settings.
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orders/paid webhook
The Purchase event is fired from Shopify's orders/paid webhook when the order is marked paid.
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Accurate attribution
Every paid order is sent to TikTok, even though the shopper never reached your thank-you page.
This is the most reliable way to track conversions for COD-first stores and TikTok Shop sellers.
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