15 Questions to Ask in Your COD Order Form (Shopify Boost)

Every field on your COD order form has two costs: a small drop in conversion (more fields equals more abandonment), and a benefit (less ambiguity equals higher delivery rate). The art is asking the right 6–8 questions, not the maximum.

After testing 23 fields across four Shopify stores, here are the 15 questions worth asking — ranked by ROI — plus the seven that look helpful but hurt your numbers.

The 8 questions every COD form needs

1. Full name (required)

Most stores ask for first and last separately. Do not. One "Full name" field converts ~11% better. Couriers do not care about the split.

2. Phone number (required, with country-code dropdown)

The most important field. Use E.164 validation per country. Reject obviously invalid numbers in real-time (red border, "Please enter a valid Moroccan number").

3. City (dropdown, not text)

Free-text city = courier typos = failed deliveries. Use a dropdown of cities your courier delivers to. Bonus: show shipping cost per city.

4. Address (textarea, 2 rows)

One field, not separate street/building/apartment. Couriers in COD markets navigate by landmarks, not formatted addresses.

5. Quantity (selector with offers)

Do not show a tiny stepper. Show offer cards: 1 piece — 199; 2 pieces — 349 (save 25%); 3 pieces — 449 (save 33%). This is where AOV grows.

6. Product variant (only if you have options)

Color, size, model — show as visual swatches, not a dropdown. If you only have one option, hide the field entirely.

7. Delivery preference (optional)

"What is the best time to call you?" — Morning / Afternoon / Evening / Anytime. Boosts confirmation-call success rate by ~12%.

8. How did you hear about us? (optional, last)

Source attribution. Drop this field after three months once you know your channels.

The 4 questions you should ask but most stores skip

9. Alternative phone number (optional)

"In case we cannot reach you" — adds 30 seconds to form-fill but lifts delivery rate by ~7%.

10. Landmark or nearby reference (optional)

"Near the post office", "Across from the green mosque" — gold for couriers in dense urban areas. About 40% of customers fill it.

11. WhatsApp opt-in (optional checkbox)

"Send me updates via WhatsApp" — pre-checked is fine in most COD markets (check local rules). WhatsApp confirmations have 3× the response rate of phone calls.

12. Note for the courier (optional, single line)

"Please call before arriving", "Building has no number, gray gate". Real delivery-rate lift for a 5-second cost.

The 3 questions to ask ONLY at higher order values

13. Email (optional, only above $50 AOV)

For high-value orders, email is worth the friction — invoices, warranties, follow-ups. For low AOV products, skip it.

14. Postal code (never unless courier requires)

Most COD couriers do not use postal codes. Do not ask. If yours does (rare), pre-fill from the city dropdown.

15. Date of birth (only for restricted products)

Only ask if you sell age-restricted items. Otherwise illegal in many countries.

The 7 questions that LOOK helpful but kill conversion

• Email for low-AOV products
• First name / Last name separate — combine into "Full name"
• Country — auto-detect from IP, hide the field
• Region/State + City — use one dropdown
• Billing address — irrelevant for COD
• Payment method selector — only show COD, kill the dropdown
• Account creation — let customers check out as guest

The exact form structure

• Quantity offers — 3 cards
• Full name
• Phone (country dropdown + input)
• City (dropdown)
• Address (textarea)
• Alternative phone (optional, collapsed)
• Landmark (optional, collapsed)
• Note for courier (optional, collapsed)
• WhatsApp updates checkbox (pre-checked)
• Total in large type
• Place order — Cash on delivery

Required fields: 5. Optional fields: 4 (collapsed by default). Time to fill: 25–35 seconds for a returning customer.

FAQ

How many fields should a COD form have? Five required, four optional (collapsed by default). More than eight visible fields drops mobile conversion below 2%.

Should I ask for email on a COD order form? Only if AOV is above $50. For lower-priced products, email adds friction without proportional value.

What is the best way to reduce "no answer" cancellations? Add an alternative phone field plus a "best time to call" selector. About 50% of customers fill them, and they lift confirmation-call success by ~19% combined.

Build this form quickly

CODRocket on Shopify's funnel builder ships with this 15-question structure as a preset. Install free → choose "High-converting COD" template → done. Pair it with the 9 form-design rules and fake-order filters.